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Senior Brand & Content Manager

Berlin
Full-time
Fixed-term

Your Responsibilities

Brand Governance and Enablement
  • Own and maintain BSBI’s brand guidelines, ensuring consistent application across markets, channels and materials.
  • Act as the main point of contact for brand and content matters between central teams and local markets.
  • Translate brand priorities into clear briefs, guidance and actionable outputs for countries, suppliers and internal teams.
  • Own brand onboarding for staff, working students, freelancers and external suppliers working on BSBI branding.
Website Management
  • Own the accuracy, quality and ongoing upkeep of website content.
  • Maintain the website development plan, ensuring priorities, timelines and dependencies are clearly tracked.
  • Own the website content sign-off process, coordinating reviews and approvals with relevant stakeholders.
  • Ensure website content is accurate, current, brand-aligned and ready for publication.
Programme Calendar and New Programme Launches
  • Lead content development for new programme launches, ensuring required digital and print materials are ready by agreed launch dates.
  • Own and maintain the programme calendar, including programme information, pricing, intakes and key launch timelines.
  • Provide training to relevant teams on newly launched programmes, ensuring they understand key messages, content, pricing and intake information.
Publications, Awards and Institutional Narratives
  • Act as Editor-in-Chief of Pioneer Magazine, managing editorial planning, content sourcing, editing and production coordination.
  • Coordinate the preparation and publication of all scientific magazines.
  • Own awards, rankings and recognition submissions, including narratives, evidence, timelines and reusable submission materials.
Asset and Repository Management
  • Manage central brand repositories, including Dash, ensuring approved assets, templates, logos, imagery and documents are current and accessible.
  • Remove outdated or duplicate assets and communicate approved updates to relevant stakeholders.
Team and Workflow Coordination
  • Line-manage and mentor the Working Student for Website CMS, Social Media Coordinator and video team.
  • Coordinate the CMS Coordinator, Social Media Coordinator and video team to ensure content and brand execution are aligned.
  • Set priorities, provide clear briefs and oversee quality control across website, brand, content, social media and video tasks.

Your profile

  • At least five years of experience in a similar marketing, brand or content role, with responsibility for managing brand standards and content across multiple channels.
  • Proven experience developing and maintaining brand guidelines, content governance processes and marketing assets.
  • Strong writing, editing and stakeholder management skills, with the ability to translate complex information into clear, audience-appropriate content.
  • Experience coordinating cross-functional teams, external suppliers and multiple stakeholders.
  • Excellent English language skills, both written and spoken.
  • Strong German language skills are needed.
  • Experience in the education or higher education sector is preferred.
  • Strong organisational and project management skills, with the ability to manage multiple priorities, deadlines and approval processes.
  • High attention to detail and a strong commitment to accuracy, consistency and quality.

Why us?

  • An international environment with a multicultural audience and a meaningful social impact

  • Support in achieving your professional goals and development

  • Opportunities for career growth alongside BSBI, including leadership roles

  • Extensive training to equip you with the knowledge and skills needed to excel

  • Work in a young, dynamic and positive culture that fosters collaboration

  • Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI

About us

BSBI is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 18,000 students at locations in Germany, Europe and beyond.
We prepare students for impactful global careers, providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise, leadership, and success, our programmes empower students with an entrepreneurial mindset to lead and succeed, fostering an inclusive, innovative, and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world. 
Explore https://www.berlinsbi.com/ for more information about us!